Not sure about this one, there are a lot of very good adverts being released around the world for the upcoming world cup and with they eyes of the world on Brasil companies are trying their best to capture the attention of an audience that will be glued to the football and less so to the breaks.
That being said this is Nikes attempt to capture the audience and while I have no doubt that it will work for some people and that there was a lot of time and effort spent on it, it just doesn't work for me.
https://www.youtube.com/watch?v=Iy1rumvo9xc